There are a lot of things to consider when buying a copier–but one of the most important details is actually the copier dealer. Dealers can drastically change your shopping experience and your experience with the copier overall, which means that this is one choice you don’t want to take lightly.
Choose an Ally, not a Salesman
Buying a quality copier just isn’t as easy as it used to be. You have so many choices and so many considerations–so you need to know that you can rely on your dealer to provide accurate information relevant to you and your needs. That’s why the “ally mentality” is helpful here. Remember, a dealer who is just trying to sell you the most expensive machine is not interested in how that machine works for you, but a dealer looking to build a relationship is an ally you can count on long-term. Here’s how to tell the difference.
Allies care about you.
A dealer who wants to make sure you’re successful will act a lot differently. They’ll ask questions about your needs and goals, help you make big decisions, and steer you toward copiers that are best for you–not for them.
Allies will value customer service.
Even the best copiers sometimes have tech issues, and when that day comes, you want a dealer who is ready and willing to help out. Bigger corporations tend to give you nothing but an automated help line, while local or more personal dealers have live people eager to help. Plus, once you’ve signed a lease, an ally will build a relationship based on your experience and remain familiar with your situation.
Allies want your business.
If you ever get the feeling that you’re merely tolerated, you probably haven’t found an ally dealer. Allies are human-driven, which means that every customer is crucial and every experience needs to be good. They want you to be successful so they can be successful.
Finding an ally doesn’t have to be difficult. For help choosing the perfect copier, contact us today!
